Privacy Policies

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Privacy Policy

Please make sure that you read all of the sections that this Policy contains in order to understand personal data processing activities occurring on this website.

Introduction

The privacy of all visitors to this website (‘you’) is important.

This website is owned by:

What Personal Data We Collect

With each visit you make to our site, we are processing (or may process) some of your personal data that we gather through cookies or similar technologies. For the purpose of this Privacy Policy, we may gather two categories of personal data: data about your activities with our partnered sites and personal electronic identification data.

Data of your interaction with our partnered websites

your interaction with our partnered websites includes information such as whether you visited and/or registered on any of the websites of our partners. We may also process information related to gambling activities that you took on pages controlled by online gambling service providers that we cooperate with. We process this information on an aggregated level and your identity is unknown to us. This type of information is grouped with other similar data to help us create statistics about the usage of our services.

Electronic identification data

Electronic identification data contains, but is not limited to, the processing of your IP address, the operating system you are currently using, browser type, the date and time of access to our website, unique device identifiers, device location and the amount of time spent on every web page.

Purpose of Processing

By visiting our website some of your personal data may become the subject of the processing. We may gather data for purposes stated below and in accordance to our various legitimate interests explained in this Privacy Policy.

We use the information about your IP address mostly for analytical reasons, such as to calculate how many visitors from specific countries /regions visit our website. To present the relevant content to you, we also need to determine an approximate location of your device (e.g. this is how we provide you with content in the language you use).

The processing of information about the browser and operating system you use is necessary to ensure the regular provision of our services to you. Also, we may need this type of data to solve technical problems if they emerge.

For statistical purposes, we may process data about your activities taken on our partnered websites, which is important for the legitimate purpose of calculating our revenue. This sort of information about you is grouped with other similar data to helps us create statistics about the use of our service.

What Your Rights Are

Companies that are based in the EU are required to follow the General Data Protection Regulation (GDPR) while processing personal data. This also relates to our company. Your rights regarding personal data are defined by GDPR as the:

  • Right to object. You have the right to object to our processing of your personal data.
  • Right of access. You have the right to ask us for copies of your personal information that we hold.
  • Right to rectification. Whenever appropriate, you can request an update of your personal data that we control.
  • Right of data portability. You have the right to request the transmission of your personal data that we process to another entity, without hindrance from us, if such transmission is technically feasible.
  • Right of restriction. You have the right, under limited circumstances, to request that we limit our use and processing of your personal data.
  • Right of withdrawal. You have the right to withdraw your consent at any time where we rely on your consent to process your personal information.
  • Right to be forgotten. You have the right to request that we erase your personal data that we hold.
  • Right to lodge a complaint. You have the right to lodge a complaint with your local or Danish Data Protection Authority if you feel that your rights are in violation.

The relevant data protection authority in the EU Member States might be determined either by your place of habitual residence, or the place where the alleged infringement emerged.If you have any questions or doubt about accessing, correcting or deleting your personal data or if you want to send us a request concerning your rights, please do not hesitate to contact us via

As we are a Danish-based company, you may also contact the Danish Data Protection Agency: Datatilsynet, Borgergade 28, 5, DK-1300 Copenhagen K.

Lawful Basis for Processing Your personal data

We have a legitimate interest in using your information since this is necessary for us to be able to develop content on our website through upgrading and advancing our services and products. Your data helps us to improve our website so that we can secure and maintain the regular functionality of the website, ensure proper lines of communication when you use our services and products, measure and improve the effectiveness of the advertising campaigns that are implemented on our website, monitor and prevent any problems with our services and to improve your overall user experience. Additionally, mandatory legal obligations may require the processing of your data.

Protecting Your Data

We do not engage in data collection that could be interpreted as excessive we only process data that we really need. We are making a constant effort to keep your data up to date. All your information will be stored securely. The processing will not take longer than necessary for the purpose of it.

We apply appropriate technical and organisational measures to ensure the protection of your personal data against theft, unauthorised disclosure or access, partial or complete loss and other kinds of unauthorised or unlawful activities. Our control of access is structured on multiple levels. Restrictions to access are based on business needs and security requirements. Access to your personal data is only available to trained and authorised personnel.

Our website will send cookies which are then stored in your browser. The use of cookies enables the improvement of website functionalities, promotion of our products and delivering the content from third parties. Our Cookie Policy offers a specific and detailed overview.

Transferring Your Data Outside of the European Economic Area (EEA)

We may transfer your personal data outside of the European Economic Area (EEA)in order to provide our services on a regular basis and/or to further develop our services.We take all measures in relation to the recipients of your personal data, guaranteeing that all appropriate measures are taken to provide protection of your data in compliance with the data protection laws that apply.

Below is an overview of recipients (countries outside of the EEA) that we may transfer your data to:

  • A recipient from a country which is considered to have an adequate level of data protection, as approved by the European Commission. Countries with adequate data protection levels are listed here.
  • A recipient based in the US, whereby we aim to transfer your data in the way set out by the Privacy Shield mechanism. You can read more about this Framework here.

Sharing Data with Third Parties

For reasons stated here, we can and may transfer some or all of your personal data to third parties. Third parties are referred to in this Policy asentities who help us to regularly provide and further develop our services (e.g. analytics, maintenance, marketing, development). For the sake of executing tasks previously agreed upon, the third parties are given the right to process any necessary information. Only we can decide which of your data is going to be processed to perform delegated tasks, for which purpose and with which means.
In addition, we may share your data with entities
that the law requires or permits us to do so (e.g. law enforcement and public authorities)as well as employees or subcontractors of Better Collective A/S and its' subsidiaries (members of the Better Collective Group).

Variation Clause

It is possible that this Policy will be modified or updated in the future.

Essential modifications are announced before application so you are aware of the scope of changes beforehand. These changes may affect your rights and obligations regarding the processing of your personal data. When we make minor modifications to this Privacy Policy, this will not have any influence on your rights or obligations. Minor modifications may include organisational and grammatical changes to this Privacy Policy to make it easier to read.

This Privacy Policy is effective from 25th May 2018.